Being Proactive in add on sales
By Robert Nowell
I hate doing anything in my business in a down to the wire, last minute way. That’s especially true come Christmas. I make sure to have a cutoff time for orders that will leave me more than enough time to make sure every client will have their prints and framed images in plenty of time for Christmas giving. I am aware that for many families, Christmas get togethers don’t always mean December 25th. Like my own family, many families will exchange gifts one or two weeks before Christmas day with aunts, uncles, siblings and grandparents. For this reason, I want to be sure that allorders for Christmas are ready and packaged up by December 15th..
Christmas cards created from portraits taken throughout the year are an excellent add on sale. I don’t want to get a call a week before the mailing deadlines from a client who has just suddenly decided it would be great to have Christmas cards done. This is why I mention Christmas cards at most every family portrait I take as well as baby and children’s portraits. Newlywed couples may also be interested in sending a card with an awesome image from their wedding day for their first Christmas as man and wife.
I take a proactive approach in early September by announcing a special price incentive for cards ordered by September 30th and also mention in that announcement the cutoff date for all card orders for me, it’s middle of November.
By planning ahead and keeping clients informed you can move into Christmas stress free without waiting frantically for lab deliveries three days before the 25th.