Pricing for Profit
Photography is enjoyed by people world-wide and can be a very fulfilling and enjoyable hobby. There are many who transform this hobby into their career, and so a photography business is born. Unfortunately, because these businesses begin with the love of photography, as opposed to strong business principles, they are often met with challenges right from the start.
There are an unlimited number of books on the topics of photography and business, however we were unable to find a book that clearly outlines a step-by-step process to pricing photography services and products. In addition, no book under our scrutiny actually spelled out how to plan and organize your photography business volume.
We designed this book for photographers who are both just starting out, and for photographers who have been in business for years. This book is not full of promises or “get rich quick” schemes, it is a practical guide to realistic pricing that is necessary to make a comfortable living as a professional photographer.